Usha Martin has been a strong believer of making a positive contribution to the society by working closely with multiple stakeholders, and extending its help on issues such as women empowerment, education, healthcare, agriculture, animal husbandry,and village development. Usha Martin works closely with Krishi Gramin Vikas Kendra (KGVK), the organization supported by the company, in a multitude of activities covering more than 50,000 households spread over more than 300 villages. Our approach has been to enhance prosperity in the community by empowering the people, working together with them as partners, building their skills and capabilities, and putting the local resources to the best use for a sustainable development.
The Engagement Approach
The P4 approach i.e. Partnership with
- People (community)
- Private Enterprises and
- Public Institutions
has been our fundamental building block helping us to pursue the goal of sustainable development.
TVM and The Development Model
For economic transformation and social upliftment in rural area, KGVK, working together with Usha Martin, has formulated an integrated and scalable model in the form of Total Village Management (TVM). The eight pillars that form the foundation of the TVM Model are:
- Autonomous Maintenance
- Focused Improvement
- Planned Maintenance
- Quality Maintenance
- Education & Training
- Development Management
- Safety, Health, and Environment
- Office TPM
At present, the scope of TVM implementation extends to more than 15O villages in Jharkhand with prime focus on:
- Natural Resource Management
- Resource Mobilization and Infrastructure Developement
- Health, Nutrition & Sanitation
- Women’s Empowerment
- Energy Inclusion
- Capacity Building and Market Linkage
- Livelihood and Financial Inclusion
These activities have been instrumental in community development and integrated prosperity, and have covered more than 50,000 households spread over more than 300 villages.
The TERI award for Corporate Social Responsibility is a recognition of Usha Martin’s relentless efforts in this area.